Enterprise 2.0 Defined
Prof Andrew McAfee of Harvard Business School is universally acknowledged as the first to formally define the term Enterprise 2.0 in the Spring of 2006. His definition of Enterprise 2.0 was: “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”
This definition has stood the test of time (internet time in this case) and almost 2 years later is still the most widely accepted definition of Enterprise 2.0 amongst industry analysts and bloggers.
I would expand upon this definition a bit by adding that Enterprise 2.0 is the use of collaboration, productivity and mobile software platforms within companies or between their partners, vendors and customers. Companies as a whole shun away from embracing the term “social software” and terms like productivity and collaboration software are more the norm for enterprises and or B to B interactions.
Examples of Enterprise 2.0 software platforms that are increasingly being utilized in the enterprise include Wiki’s, Blogs, Online Apps (Google Apps etc) and Mashup’s.
Send me comments on your definition of Enterprise 2.0.
on January 6, 2008 
