Trending Web 2.0 vs Enterprise 2.0

Attentio; a Brussels, Belgium based market intelligence firm, launched it Blog tracking tool Trendpedia last week.

Trendpedia; even in its current Beta state, is very polished and is a nice alternative to its moribound competition.

I decided to give Trendpedia a whirl with a quick comparison of mentions of Web 2.0 versus Enterprise 2.0. This comparison should be very interesting at this point in light of the over saturated coverage in the Blogosphere last week over Forrester’s release of a report that they believe that the Enterprise 2.0 market is set to hockey stick into the 4.6 billion dollar range by 2013.

Plugging in Enterprise 2.0 versus Web 2.0 reveals that In the past 4 months articles or mentions of Web 2.0 have averaged a steady 300 a day while mentions and or articles related to Enterprise 2.0 averaged about 30 a day during the same time frame.

What is interesting about the chart above is that posts about Web 2.O actually spiked 63% over the normal 300 posts per day after the Forrester Enterprise 2.0 report while posts about Enterprise 2.O stayed the same.

This simple type of analysis is not truly statistically correct as many bloggers use the term Web 2.0 or Business Web 2.0 when writing about Enterprise 2.0 applications so the data is a bit skewed.

But taking the analysis one step further I compared FaceBook (still considered a more consumer orientated Social Media) versus LinkedIn (standard bearer for Enterprise 2.0 Social Media) and FaceBook was mentioned 92% of the time versus 8% for LinkedIn.

FaceBook has had 94,000 mentions in the past 4 months

While LinkedIn had 8000 posts mentioning it in the same 4 month period

So although there has been much discussion about the end of usage of the term Web 2.0 along with the demise of companies that focus exclusively on consumer Web 2.0, it appears that there is quite a bit of lag time in the Blogosphere in terms of reflecting these trends.

1. David , April 28, 2008:

   What I have noticed over the last year or so is that Bloggers as a whole blog what the A-List Bloggers blog about.
   When the A-Listers stop using the term Web 2.0 other bloggers will march in lockstep and stop using the term Web 2.0 also.

2. Ameed Taylor , May 1, 2008:

   David,
   I have noticed a bit of follow the herd mentality as well lately on a few blogs.

   But as a whole most tech bloggers I follow who cover Web 2.0 tend to not take their cues from Techcrunch or Gigagom and write about what they think is most important.

3. Durmont , May 3, 2008:

   Nice that you cover a company from Belgium