OnDemand Speed Links May 14 2008

Eastman Kodak Gets Web 2.0 Religion
You know that Web 2.0 is mainstream when the oldest of the old guard companies; Eastman Kodak, appoints a Chief Blogger.

The Acronym Game Begins Anew With Platform As A Service
No sooner had some bloggers declared usage of the acronyms Web 3.0 & Enterprise 3.0 verboten for describing the next iteration of the consumer and business Internet, Salesforce.com, Google and others have rushed in with Platform as a Service as a worthy acronym to replace them.

Enterprise 2.0 In 12 Steps
CIO magazine’s 12 step program for adopting Web 2.0 in the Enterprise

Will Iceberg Sink Traditional Software Development
Phil Butler believes that traditional software development is soon to be usurped by Enterprise Mashups. According to Iceberg CEO; Wayne Byrne, Iceberg will do most of the usurping because it “Can do everything your average enterprise mashup can do (like Kapow for example) + everything Salesforce can do in one application.” Wow….

Why the Enterprise Wont Save Web 2.0
Charles Hudson gives very compelling arguments as to why Web 2.0 repackaged for the Enterprise wont necessarily translate into revenue for Web 2.0 firms.

1. Arthur Mueller , May 14, 2008:

   You also have:
   SAAS (Software as a Service)
   IAAS (Integration as a Service)
   DAAS (Data as a Service)

2. Aaron Rawse , May 15, 2008:

   2 more that you forget are CAAS -Content AS A Service and STAAS – Storage AS A Service.

3. Ameed Taylor , May 16, 2008:

   Arthur and Aaron,

   Acronyms are one thing the tech industry as a whole has never had a lack of..

4. Anders Isaksson , May 18, 2008:

   Most company execs do not understand Web 2.0 so they will not buy what they do not understand

   Ameed Taylor reply on May 18th, 2008 :

   Anders,

   I agree, Most execs are still learning what Enterprise and Web 2.0 are so uptake will be a bit slow in most companies. (http://tinyurl.com/5dcw6c)

5. Ameed Taylor , May 18, 2008:

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