Niall Cook’s Upcoming Enterprise 2.0 Book

July 8, 2008
Written by Ameed Taylor

Enterprise 2.0

You know that you are officially in the acceptance (and some would say hype) stage of a technology when writers begin to churn out titles in the genre.

Niall Cook’s new book “Enterprise 2.0 – How social software will change the future of work” is due to be released on 21 July 2008.

In Niall Cook’s words:

“Enterprise 2.0 helps you navigate the emerging social software landscape and introduces you to the key concepts that make up ‘enterprise 2.0’. I explain how the culture of most companies will need to change as a result of the different ways of working that social software enables. The four Cs model at the heart of the book uses practical examples from some of the best-known companies in a range of industry sectors to illustrate how to apply these techniques to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.”

This should be an interesting title as Niall seems to understand the core of Enterprise 2.0 with his focus in the book on the 4 C’s. Also Enterprise 2.0 adoption has been hindered a bit to date by a lack of of clear Enterprise 2.0 use cases and examples and Niall makes extensive use of use cases and examples throughout the book.

Finally “Enterprise 2.0″ has an associated wiki on SocialText that the author hopes will be used as an extension to the book.

My only quibble with the book is that it is only available in its first run as hardcopy (who in this day and age can carry around a heavy 180lb 180 page hardcopy book?) Hopefully future printings will be available in pdf and or paperback.

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3 Comments
  1. Harry Milrose UNITED STATES RedHat Linux Mozilla Firefox 1.5.0.12 , July 8, 2008:

    I just checked out the price of this book on Amazon. ….$89.95…. Wow :-)

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    Ameed Taylor UNITED STATES Windows XP Safari 525.17 reply on July 8th, 2008 :

    Harry,

    A paperback or .pdf version is definitely needed.

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  2. Niall Cook UNITED KINGDOM Mac OS X Mozilla Firefox 3.0 , July 9, 2008:

    It’s a fair quibble but that is because the book is first and foremost aimed at institutional and academic buyers who prefer hardback over paperback. It also explains the higher price.

    That said, there is an eBook already in the works.

    Reply To This Comment

    Ameed Taylor UNITED STATES Windows XP Safari 525.20 reply on July 10th, 2008 :

    Niall,

    Thanks for stopping by and congratulations on your new book. That is great news that an ebook is forthcoming.

    Will follow your blog and keep an eye out for the ebook version.

    Reply To This Comment

  3. Niall Cook UNITED STATES Windows 2000 Internet Explorer 6.0 , July 10, 2008:

    Thanks Ameed,

    I can also assure you that it’s not very heavy ;-)

    N

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