Niall Cook’s Upcoming Enterprise 2.0 Book
You know that you are officially in the acceptance (and some would say hype) stage of a technology when writers begin to churn out titles in the genre.
Niall Cook’s new book “Enterprise 2.0 – How social software will change the future of work” is due to be released on 21 July 2008.
In Niall Cook’s words:
“Enterprise 2.0 helps you navigate the emerging social software landscape and introduces you to the key concepts that make up ‘enterprise 2.0’. I explain how the culture of most companies will need to change as a result of the different ways of working that social software enables. The four Cs model at the heart of the book uses practical examples from some of the best-known companies in a range of industry sectors to illustrate how to apply these techniques to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.”
This should be an interesting title as Niall seems to understand the core of Enterprise 2.0 with his focus in the book on the 4 C’s. Also Enterprise 2.0 adoption has been hindered a bit to date by a lack of of clear Enterprise 2.0 use cases and examples and Niall makes extensive use of use cases and examples throughout the book.
Finally “Enterprise 2.0″ has an associated wiki on SocialText that the author hopes will be used as an extension to the book.
My only quibble with the book is that it is only available in its first run as hardcopy (who in this day and age can carry around a heavy 180lb 180 page hardcopy book?) Hopefully future printings will be available in pdf and or paperback.














