Marketo; a San Mateo based provider of Business to Business marketing automation software, has received 8 million dollars in Series B funding from Storm Ventures and InterWest Partners. This follows an initial Seed funding round in 2007 from InterWest.
Marketo Lead management; currently in use with 50 customers, is a broad solution that covers the entire Lead management cycle from initial Lead generation to marketing ROI analytics. Areas that usually bedevil marketing teams include Lead nurturing and Lead scoring and Marketo Lead management offers deep functionality that address those areas. Also included within the solution is landing page optimization and creation, data cleansing and integration with CRM systems.
Currently in private beta, Lead Insight For Sales is designed to help sales and marketing teams focus on the best leads. It has functionality that helps sales teams identify when prospects are open to buying based on email click throughs, webpage visits and other behaviors. Although some of the functionality within Lead Insight is already incorporated into Salesforce.com or Seibel CRM, the advantage of a product like Lead Insight is in having all of the tools prebuilt within one solution.
In conjunction with the beta rollout of Lead Insight, Marketo has created a catchy manisfesto called the Revenue Revolution that aims to help sales and marketing work together harmoniously. If only getting sales and marketing to work together was this easy…..I would be a multi-millionaire by now.
Marketo Lead Management is priced from $1,500 per month for the entry level solution to $10,000 per month for the Enterprise level solution.