OnDemand Speed Links Aug 22 2008

Buyers & Vendors Enterprise 2.0 Perspectives
Bernard Lunn has composed a 2 part kickoff series on Enterprise 2.0 in Read Write Web. Part One focuses on Enterprise 2.0 from the Buyers Perspective while Part Two focuses on Enterprise 2.0 from the vendors perspective. If Enterprise 2.0 startups followed even half of Bernard’s tips they could avoid the fate (the fate of no revenue) of many of their Web 2.0 brethren.

Selling Social Software To The Enterprise
Ben Yoskovitz; CEO and Founder of Montreal Based Standout Jobs, follows on to the Read Write Web articles with his tips on selling social software to the Enterprise. Ben’s tips on creating distribution channels and managing market perception are very important but often neglected by Enterprise 2.0 Startups.

The Semantic Web Has An Image Problem
Peter Sweeney waxes poetic about the Semantic Web’s branding and perception issues.

Is It Time for the Creation Of Cloud Computing Standards?
Reuven Cohen lays out a strong foundation for the creation of standards for Cloud Computing. I am a big fan of standards as SOA and Web Services did not take off until global standards were agreed upon.

USPTO Refuses Dell’s Cloud Computing Trademark Application
A collective sigh of relief was heard from the Cloud Computing industry last week when the USPTO reversed course and denied Dell’s initial attempt to trademark the term Cloud Computing.

1. Joel Stein , August 25, 2008:

   I agree with most of the posters over on the Cloud Computing Group that it is too early to approach W3C for Cloud standards.

   Libvert would be less cumbersome and could serve the same purpose as W3C. If the API’s are consistent then no matter what the datacenter tools in use, all would interconnect in the same manner

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   Ameed Taylor reply on August 25th, 2008 :

   Joel,
   You are right that Libvert has a lot of potential. I am not sure though that just covering the API’s will be enough of a standards base for Cloud Computing.

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2. Ben Yoskovitz , August 25, 2008:

   Ameed – Thanks for posting about my Enterprise 2.0 thoughts. I know they’re echoed by many in the space, although I still think a lot of Enterprise 2.0 startups are missing the boat in key areas of success.

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   Ameed Taylor reply on August 25th, 2008 :

   Ben,

   Thanks for stopping by

   In terms of E20 companies, yes some of them are missing key areas but I was very heartened by the companies I met at Enterprise 2.0 Conference earlier this year.

   Also, E20 companies have a large head start over most pure play Web 2.0 companies in that they have real revenue projections based on B to B sales…not on some elusive advertising scheme.

   But articles like yours are helping to open eyes….

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