Oracle’s Enterprise 2.0 strategy consists of:
- Fusing Enterprise 2.0 capabilities into Oracle technology
- Delivering Enterprise 2.0-enabled Oracle Applications
- Focus on Oracle WebCenter
Oracle WebCenter, originally announced in 2007, is now in production and will be Oracle’s foundation for Enterprise 2.0.
WebCenter is an enterprise portal that can be used to display information about people, processes and data. The architecture of WebCenter is aligned with Oracle new mantra of “Complete, Open and Integrated” for its current and future products and solutions.
During his keynote, Charles Phillips oversaw a demo of Oracle WebCenter that focused on the ease of use of setting up Ajax enabled portlets with WebCenter. Quite a bit of the demo was used to show how Webcenter could be used to quickly get Enterprise 2.0 functionality into place within a company without extensive amounts of coding.
Oracle WebCenter is part of Oracle’s extensive and growing Fusion Middleware solutions that now include Business Intelligence, Application Servers, Enterprise Performance Management and the soon to be added suite of tools from BEA.
In a very short period of time Oracle has created a very comprehensive line of solutions for the Enterprise 2.0 space and will be interesting to watch over the coming years as the products mature and gain additional market share.