CloudCamp San Francisco Wrap Up

Cloudcamp Background

Nestled between the the high-gloss conferences that were Structure 08 and Velocity 2008 In San Francisco last month; was the “little unconference that could,” CloudCamp!

When I say that CloudCamp was my favorite event of the three, it’s not just because I helped organize it. What made CloudCamp so cool was that it was totally participant driven, and boy did the 300+ participants “bring the funk.” CloudCamp was pure grassroots energy — the enthusiasm about the topic was palpable.
CloudCamp San Francisco One

Sam At Cloud Camp

CloudCamp San Francisco Lobby

Unlike the other events with their set agendas, at CloudCamp the participants both created and facilitated the sessions. After some opening remarks, attendees were invited to volunteer to present or facilitate a discussion on a topic. We had 27 volunteers step up to run a session (without any prodding!) and easily filled the 30 available slots (10 rooms, compliments Microsoft x 3 one-hour-long sessions).

The list of presentation/discussion topics ran the gamut. A few were:

  • What is Cloud Computing?
  • 1 Billion Page Views: Hacks to Scale Big on the Cloud
  • Cloud Storage; Unifying Cloud Storage APIs
  • SQL Database Clusters in the Cloud
  • Simple DB or SQL: Which Will Dominate the Cloud?
  • Connect the Clouds: Integration Between Clouds and Local Applications
  • No Cure for Cancer: Managing the Expectations of Cloud Computing Today and Tomorrow

Here’s the entire session board:

Cloud Camp San Francisco Session Board

I held a session entitled “How Cloud Impacts Enterprise Computing.” I was joined by about 20 other CloudCampers to explore a range of topics including the emergence of Private Clouds, standardization of Cloud Computing environments, Cloud security issues, and more. One of the most interesting quotes of the evening came from Geoffrey Routledge in my session when he asked “After all, what is the difference between a really well run virtualized environment and a Cloud?”

Sam Cloud Camp Session

CloudCamp managed to attract its share of Cloud heavy hitters; many of the folks that attended also presented at both Velocity 2008 and Structure 08. After the sessions, folks hung around networking, chatting and catching up for quite some time.

What the Future Holds

The energy level was extremely high at each of these events, and I was left with the distinct impression that we as attendees were witnessing a decisive turning point for Cloud Computing as a market — a coming-out party of sorts.

I expect each of these first-time events will continue long into the future., and I’ve already learned about three new Cloud-focused events just since June! For our part, we certainly hope to make CloudCamp an ongoing tradition. The next CloudCamp, CloudCamp London, will take place on July 16th, and additional dates/locations are in the works. If you’re interested in bringing CloudCamp to your area, please do get in touch.

Sam Charrington Sam Charrington is VP of Product Management & Marketing at Appistry. Sam is responsible for Appistry’s overall marketing efforts, including marketing & brand strategy, product marketing and product management. Appistry is the pioneer and leading provider of application fabric software. Sam blog’s about Cloud and Grid Computing at In The Loop


  1. Trevor on July 11, 2008 at 3:56 am

    What other cities is CloudCamp planned for in the US?

  2. Ameed Taylor on July 12, 2008 at 5:18 am


    I heard that other cities that expressed interest included New York, Dallas, Boston and Denver in the US.

    Check out periodically to see what cities are scheduled for camps in the future

Leave a Comment