Steve Blank on Customer Discovery and Development

Couple of video’s from Steve Blank’s recent session at Stanford’s excellent Technology Ventures Program about the absolute necessity for entrepreneurs (Especially Cloud Computing or Enterprise 2.0 entrepreneurs in the current economic environment) to solicit and analyze customer feedback before launching a product or service.

The Customer Development Process

Acting on Customer Discovery

1 Comment

  1. […] Just about the only sure thing is that your idea will shift and morph as you move through the customer discovery process to find product/market […]

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